About us

From the scene for the scene: 

We come from the Italian Hip Hop scene, we have been representing since the 90s and since 2015 we have been producing technical and protective clothing for Breaking, Dance and Streetwear.

Innovators: B.PROtected.

We constantly innovate technical and protective clothing for Breaking, we have protected shoulders for the first time and patented the first spinshirt in the world with integrated protections. Winner of the IncrediBOL! innovation section award. Co-created, tested and approved by internationally renowned Bboys and Bgirls. No more injuries, faster learning, greater performance, more years on top. Invisible under clothes.

Resist:

Against fast fashion and waste. Prama garments last for years. Reinforced seams and top quality fabrics. We use the leftovers of the big Italian brands as raw materials.

Unique:

Draw your outfit, we will make it with the best technicality. For years we have been helping B-Boys, B-Girls, kids and HH headz create their personal style and enhance their attitude.

Mission:

Offer the best technical and innovative products to improve the health and performance of the dancers. Bring a new unique style in co-creation that reflects and carries forward the values ​​of the community.

Vision:

To be a reference in clothing and culture within the scene to spread and preserve the values ​​on which our culture is based, to grow the movement in a positive way and finally create a self-sufficient ecosystem with circuits, events and brands within the community in a circular and sustainable development model.

Be an innovator, carry forward your culture. One Love.

100% HH

Prama Family